Yesterday the partnership of TAG Heuer and Aston Martin was announced at the Aston Martin’s stand at the International Geneva Motor Show, marking the watch brand big comeback to the World Endurance Championship.
The new agreement promises to get off to an original, distinctive and innovative start with a number of exciting collaborations. TAG Heuer will be the Official Watch Partner of the WEC team racing the Vantage GTE at the next 24 Hours of LE Mans, as well as the Official Watch Partner of the Valkyrie, the sportscar approved for road use and developed in partnership with Red Bull Racing Advanced Technologies, only 175 will be produced, including 150 solely intended for road use.
Partnership will kick off on the 16th of June with the 24 Hours of Le Mans.
TAG Heuer is in good company by teaming up with Aston Martin. There were quite stunning collaborations between car brands and watchmakers in the past.